If you don't know the movie we we spoofed for this Christmas spot, you need to get basic cable.
Insight: most people don't start planning dinner until after 4:00, so we gamified the decision and pushed this piece of content out during peak decision making time.
When your competitive set includes Disney World and Harry Potter but your client wants to show artifacts under glass, what do you do? Simple. Remind people that traveling through space is the original "adventure ride."
Sipping hand grenades on Bourbon St. does not an homage to the greatest generation make.
How do you make a list of names interesting? Dial up the "Heritage" portion of the festival, and remind people there's more to Jazzfest than who's playing the main stage.
Before there was TikTok, there was Vine. And as early adopters, we were able to play around on the channel and created one of the first contests featuring user-generated content.
First, we created an online campaign based around some of New Orleans' most colorful characters. (Try narrowing that down to three.)
Second, since influencers love SWAG – we created a cool coffee kit and sent a whole bunch of them out. And guess what? They all started singing French Market’s praises
You know what doesn't photograph all that well - raw chicken. You know what does? The values Sanderson Farms brings to the table.
Side note: the song got enough social chatter that we had the music house cut a full-length version, and Sanderson Farms donated a dollar to the USO for every download.
Not everything I create is digital. Check out this rolling museum we connected and created for Saia to celebrate 100 years of service. Yes, I know this is a digital animation. You’ll have to wait for it to roll into your neck of the woods to see it IRL.
What do you do when a small client asks for sales sheets? Bring them that plus some lagniappe print ads they love so much they're still finding places to run them.
What do you do when a small client asks for sales sheets? Bring them that plus some lagniappe print ads they love so much they're still finding places to run them.
Some lines and ideas that still make me chuckle.
A pair of commercials for Sam Houston Race Park that made it on the TV show "World's Funniest TV Commercials." Of all the accolades in my career, this might be the only one my mother has ever understood.
A few Saints spots from back in the day when there wasn't a 20,000 person waiting list for seats and they actually needed to market themselves.
